Our ability to make choices is fundamental to our sense of ourselves as human beings, and essential to the political values of freedom-protecting nations. Whom we love; where we work; how we spend our time; what we buy; such choices define us in the eyes of ourselves and others, and much blood and ink has been spilt to establish and protect our rights to make them freely. Choic...(展开全部)

Our ability to make choices is fundamental to our sense of ourselves as human beings, and essential to the political values of freedom-protecting nations. Whom we love; where we work; how we spend our time; what we buy; such choices define us in the eyes of ourselves and others, and much blood and ink has been spilt to establish and protect our rights to make them freely. Choic...(展开全部)

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we...(展开全部)

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what ...(展开全部)

我们的选择塑造了我们——但是什么决定了我们如何做出选择？在日常生活的喧嚣中，我们很容易陷入旧习惯，不假思索地做出选择，忘记好的建议。改变自己和说服他人的关键不是更加努力——而是更好地了解我们的大脑是如何工作的。在这里，先驱神经科学家艾米丽·福尔克介绍了一种理解我们为什么做我们所做的事情的新范式。 她将屡获殊荣的研究与现实生活中的故事相结合，揭示了控制我们日常决策的隐藏计算。她阐明了我们的价值观如何塑造我们的自我意识；地位、社区和文化如何重塑我们的思想；以及我们如何利用这些知识在我们生活的各个领域创造新的机会。无论我们是想接受新的行为还是成为更有效的沟通者，福尔克都提供了关于如何应用反馈、集中注意力和与他人同步的实用见解。 这是一本利用大脑做出令人满意的选择和持久改变的精彩指南。 Our choices shape who we are - but w...(展开全部)

马修·威尔科克斯（Matthew Willcox），博达大桥广告公司（FCB）决策制定研究所的创立者和执行常委。博达大桥广告公司（FCB）是世界最早的广告公司之一，也是全球最早上市的广告公司之一，决策制定研究所是其中一个非常独特的机构，它把研究人类行为和人们如何做 选择的科学新发现拓展应用于市场营销实践中。马修在品牌战略领域已经有25年的从业经历，足迹遍布欧洲、亚洲和北美洲。他服务过李维斯、美国艺电、希尔顿酒店集团、联合利华、雀巢、壳牌和葛兰素史克等大企业。在马修的帮助下，这些企业的产品比以往更受消费者的喜爱。在这个过程中，他还为客户们赢得了8座艾菲奖（Effie）。马修还是美国食品和药品管理局的行为变化事务专家，经常在各大商学院和营销交流大会上做演讲。 包云波，法学硕士，毕业于中国社会科学院研究生院，曾任中央电视台国际新闻编辑。出版译作有《洞彻精英...(展开全部)

马修·威尔科克斯（Matthew Willcox），博达大桥广告公司（FCB）决策制定研究所的创立者和执行常委。博达大桥广告公司（FCB）是世界最早的广告公司之一，也是全球最早上市的广告公司之一，决策制定研究所是其中一个非常独特的机构，它把研究人类行为和人们如何做 选择的科学新发现拓展应用于市场营销实践中。马修在品牌战略领域已经有25年的从业经历，足迹遍布欧洲、亚洲和北美洲。他服务过李维斯、美国艺电、希尔顿酒店集团、联合利华、雀巢、壳牌和葛兰素史克等大企业。在马修的帮助下，这些企业的产品比以往更受消费者的喜爱。在这个过程中，他还为客户们赢得了8座艾菲奖（Effie）。马修还是美国食品和药品管理局的行为变化事务专家，经常在各大商学院和营销交流大会上做演讲。 包云波，法学硕士，毕业于中国社会科学院研究生院，曾任中央电视台国际新闻编辑。出版译作有《洞彻精英...(展开全部)

In this exploration of modern American legal culture, Lawrence Friedman addresses the ways in which the contemporary idea of individual rights has altered the legal systems and authority structures of Western society. Every aspect of law, he argues - from civil rights to personal-injury litigation - has been profoundly reshaped, reflecting the power of this concept.

In this imaginative exploration of modern legal culture, Lawrence Friedman addresses how the contemporary idea of individual rights has altered the legal systems and authority structures of Western societies. Every aspect of law, he argues--from civil rights to personal-injury litigation to divorce law--has been profoundly reshaped, reflecting the power of this concept. The new...(展开全部)

This is a brilliant study on the nature of choice, and how limitless freedom can lead to despair. We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identities seem to be there for the choosing. But paradoxically this seeming freedom to choose can create extr...(展开全部)